Joe talks about how he was recruited for a spot in the Campus Men Calendar 

I was approached on campus, on the Oval, walking to a class. And, I was kind of iffy at first. I didn't really know what to expect and it seemed kind of like it wasn't real. Really, like "How is this going to work out?" and as I got more involved in it, then I was able to see that it was a legitimate thing. That it's for real and people do know about it.